Jonathan Auerbach



Dear friends,

I get asked often about my HEARD CD cover art image & title: what does it mean? Is it intended to shock?  First, there is the double meaning in the album title itself – as in "Have you HEARD... any must-hear music lately?” As for the image of the group jumping off the cliff... it's not an invitation to jump, but the opposite:  a warning not to follow the "HEARD."  Not to succumb to herd mentality, not to surrender to group-think, to think for oneself. And yes, a singularly striking image and idea meant to provoke and inspire -- the dual aims of art -- and the signal visual note to echo the thoughts of the book: "Extraordinary Popular Delusions and the Madness of Crowds,"  a history of popular folly by Scottish journalist Charles Mackay, first published in 1841. The book chronicles its subjects in three parts: "National Delusions", "Peculiar Follies", and "Philosophical Delusions". The subjects of Mackay's debunking include, economic bubbles, crusades, witch-hunts, mass hysteria, and the lot.

A little like today’s world?! 

On one inside panel of my CD cover is the  quote from Charles Mackay: "Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one."

On the other inside panel is a headshot of me, and lyrics from “Overboard,” a song on the CD–  “Overboard, this is not a drill!  Overboard, your heart stood still.  Man Overboard! Feel that chill.  Save yourself first before anyone else will.”   

Truth be told...

Rock to the Top of Gunstock


Jonathan and special guests Live at noon!  Serious songcraft and stickin’ pins in the voodoo doll to kill cancer – in his 7th year of special benefit performances and volunteer work to support the Dana-Farber Cancer Institute. 

September 25, Gunstock Mountain Resort, Gilford, NH…

Official website for the Climb Gunstock benefit information:



...BAAAD riffs and stories, stories.  And a revved-up new website. Feel me?



Posted by my musician friend, George Hawkins, Jr., bass player extraordinaire: "The music business is a cruel and shallow money trench, a long plastic hallway where thieves and pimps run free, and good men die like dogs. There's also a negative side." Dr. Hunter S. Thompson

News Cycle on Crack


Gives a nano-second, not fifteen minutes, then forgets you…meaning, casual fans fade, while core fans and friends last -- if you “bring it” and treat them right.



A show that’s about CHOPS, a gig that’s got SOUL… that's the !*!#?&!!



The “rock star” label. Overkill. Everyone dubbed one lately. Meaningless...

Simple test: Work hard, don’t complain how hard it is to make it, all the while standing for something? You’re a rock star.



Ah, the perfectionists. Getting nothing done. No such thing as perfect, only varying degrees of excellence. The Beatles made records in a day...



In life, there's always risk. A musician, I play, period. Not competing, admiring those also dedicated to their dream. Win, lose or show -- persevere. Fear ain't an option.



As a musician, the outposts for performing and recording types like me are the usual dishes: Nashville, LA, NY, Austin and even Montreal, Canada. So why is it that we favor ungodly infernal heat, killing cold, fires, floods, and no doubt coming next, a rain of frogs and dogs... The next music mecca starts now in a brand new way in a groovy place by the sea, soon to be announced. And I'm starting it. Stay tuned.

The ET's


Molly Hoffenberg, my great paternal grandmother, watching TV in the 1960's, when the picture suddenly broke up into static and test pattern, turned to the entire family and said:

"You see? It's all caused by that mishigas at Cape Canaveral ..."



HEARD tracks – “Distant Drumming”... “Maris, Me and the Sea”... “Thin Ice” – on the BIRN, Berklee Internet Radio Network, a project of the Berklee College of Music and is designed, operated, and maintained by the Berklee community of students, faculty, and staff. Presenting Berklee musician DJs: music, talk, and news.

Call the BIRN Hotline at 617.747.8790 to request your favorite soulful spins from Jonathan's new 2010 HEARD CD.  Connect to the BIRN on Facebook.



Off to a rockin’ start…

Entrancing evening at Boston’s sleek Bulfinch Hotel’s Flat Iron Lounge & Tapas Bar -- Jonathan’s all-original tunes, special guests. The effortless cool of the low-lit red room, warm acoustics – night owls had a sensual feast. See upcoming shows on my calendar.



Left Coast


Rippin' west coast tour in the works. Dropped in to Seattle to lay foundation. Mighty, mighty, mighty tasty town. LA, Portland, San Francisco dates upcoming... Jet lagged & dazed!

Roots, Rock, Reggae!


Yeah Mon! One love, positive vibration, rhythm nation... the spirit of Jamaica like no other, dished up by Mama Tina Rowe, as only she can, at her end-of-summer Jamaican bash on Saturday, August 28, 2010. A hot-hot-hot night night of fabulous Jamaican food, fellowship -- and rockin' original music by me and special guests. Tina's Jamaican Caribbean Restaurant, Providence, Rhode Island. Details on my website calendar...

Brewin' Up


In the end, the only message that matters is the music. Thanks to all who've helped "HEARD" catch fire and start a blaze. Percolate some HEARD yourself. Guaranteed to taste good for all tomorrows as it does today…



Once on my birthday, my late grandmother, Dora Auerbach, 99 years-old, said: "Don't count the years, just spend your time enjoying what's enjoyable to you. Love your music, dance your dances.  Don't waste your time with the numbers.  Be as young as you can be and live a long life.



“Blow your own horn” gets a bad rap. You don’t, who will?  Declare, man!  Have a hearing of HEARD, my new rock CD.  Judge it as you will – spin it on my website homepage…



Avant le deluge, when an album was a real album that strode the earth...out of time, out of place, amid shuffling playlists and music hive-life, slouches HEARD, my new bared-teeth rock onslaught of 13 monster Nashville tracks. 

HEARD the Rap?


Deliver the goods, let ‘em kick the tires, don’t beat ‘em upside the head… Been a rewarding few weeks release of HEARD, my new rock CD.  Listen free at

To the great turnout of folks thus far whose trust I’ve earned, who’ve bought and dig the record, a hearty thanks!



Worldwide belief the number 13 is unlucky -- no room numbered 13, no buildings with a 13th floor. But check it out:  13 original American colonies, 13 signers of the Declaration of Independence,  13 stripes on our flag -- and 13 positively liberatin' tracks on HEARD, my new rock CD.



In response to the wave of buzz-shock washing over my HEARD CD cover art image and title. The group jumping off the cliff... Not an invitation to jump, but a warning not to follow the herd or succumb to herd mentality or surrender to group-think...  Think for oneself!  Musically or otherwise.   

In his 1841 book, "Extraordinary Popular Delusions and the Madness of Crowds,"  a history of popular folly, Scottish journalist Charles Mackay chronicles: "National Delusions,""Peculiar Follies" and "Philosophical Delusions." Mackay debunks economic bubbles, crusades, witchhunts, and the lot.  

On one inside panel of the HEARD CD cover is this quote from Mackay:  "Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one."  A tad like today’s world?!



Ah, enfant terrible.  Rogue nonpareil.  Writes the rules, breaks them.  Works it, brings it. Blogs, even.  Helluva thing.

Re-entry time...


My take on rock music, the future? Back to Ancien Regime. To layin' it down. Above the noise. Time for feel, not faux. Time for ''the album," the artist bringing it straight, the anthem song. The song on the car radio where you have to pull over to hear, and to shout: ‘holy #!*$$!!, who was that?!’

Few days to release of my new record, HEARD. You'll hear it -- here -- at

Trek on…


HEARD it Here First


Albums vs. Singles. Albums are dead, they say these days; it’s about the hit. That’s the new paradigm. No, rather too many albums are dead – on arrival. All filler, no fire. An overwhelming landfill of the underwhelming. Rock music listeners of all ages tuning out…Well, in one week I’m cutting through the clutter. I’m releasing worldwide my new all-original rock CD “HEARD.” A whole tasty, hooky album of hit-to-hit rock songs at full throttle guitar. All filet, no fat. You can stick a fork in it…

Calling all fellow believers

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